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Título : Direccionamiento estratégico con cuadro de mando integral para firmas auditoras
Otros títulos : Strategic direction with balanced scorecard for audit firms
Autor : Saltos, Mary Y.
Muñoz, Enrique R.
Ortiz, Víctor F.
Palabras clave : STRATEGIC DIRECTION
BALANCED SCORECARD
PERFORMANCE
OUTPUT
PRODUCTIVITY
QUALITY
Fecha de publicación : 12-ene-2019
Editorial : Quito: UCE
Citación : Saltos M., (2019) Direccionamiento estratégico con cuadro de mando integral para firmas auditoras. Quest Journals 4(2) pp: 17-31
Resumen : The study’s goal is to establish a Strategic Direction with the Balanced Scorecard for Audit companies, for monitoring, control,measurement and evaluation of the results obtained from strategic business initiatives. The model is based on guidelines of the qualitative and quantitative approach, based on the problem of audit firms, based on model variables, strategic direction and balanced scorecard, facilitating the change, growth and implementation of the strategy. This document contains a practical model of four phases, consolidating the coordination towards the achievement of goals, joining the Company´s generalities, Institutional Diagnosis, Strategic Direction and Balanced Scoreboard, as a strategic management system that generates customer value. It translates the vision and strategy of the organization into an understandable set of goals, within a framework of a strategic management and measurement system.
URI : http://www.dspace.uce.edu.ec/handle/25000/17352
ISSN : 2321-3795
2321-3809
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2018 DIRECCIONAMIENTO ESTRATÉGICO CON CUADRO DE MANDO INTEGRAL PARA AUDITORAS.pdf692.59 kBAdobe PDFVisualizar/Abrir


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